OPPORTUNITY

INVNT APAC’s campaign for telco Circles.life, Be The Main Character, goes where human interaction and technology hasn’t gone before in Australia - turning a static 2D billboard into a 3D virtual stage. The campaign created an experience that showed Australia’s leading tech and gaming influencers a new future self that essentially allowed them to be the main character within their lives.

Located on top of the Emporium shopping centre in Melbourne city, the Circles.Life 3D billboard features some of Australia’s leading influencers in the tech and gaming category, including gamer Joel Bergs, maximalist design duo Josh and Matt, and AJ Clementine who is best known for sharing her journey as a transgender woman on social media. While one team worked on full performance capture of hands, body and face, another team utilised iPhone technology to carry the performance, putting the influencer’s face onto an avatar composed inside the virtual billboard.

SOLUTION

A dedicated team of digital designers, motion capture specialists, cinema 4D and Unreal Engine experts, plus animation, and avatar and motion/CGI specialists, worked 24/7 to achieve Australia’s first 3D billboard for Circles.Life. The media buying team, Mediahub and OOH Media, exemplified unwavering commitment and were able to constantly adapt to new requirements of 3D Content throughout the project.