OPPORTUNITY

The "Humanity" collection was a groundbreaking NFT collection that brought together 33 globally renowned artists to collaborate and raise funds for communities in areas of conflict, via contribution to the aid provided by supported charities: The Refugee Council, The Voices of Children Foundation, and UNICEF UK, Children’s Emergency Fund.

SOLUTION

The “Humanity” Collection was a series of drops specially created and curated by 33 globally renowned artists with each NFT artwork to be sold in editions of 8. A 1:1 Limited Edition artwork from Pure Evil, with on-site art therapy workshop with children in Ukraine, was auctioned via redkitenft.io on 21st June, and a live event space was held at NFT NYC.

COLLABORATION

From Pre Launch to Post Launch, INVNT.ATOM employed a range of marketing tactics, including content creation, paid media fine art outlets, and PR outreach. We launched a slew of thumb stopping teasers, and even created immersive, interactive content that allowed our audience to truly engage with what we had to offer.