First-of-its-kind NFT Collection
aespa x Blake Kathryn
To celebrate aespa’s latest album release GIRLS and debut in America, K-pop’s first Metaverse group aespa is leading its loyal fanbase into the new era of the web with an exclusive digital collection in collaboration with world-renowned NFT artist Blake Kathryn.
749M
+IMPRESSIONS - EARNED EDITORIAL REACH
6.78M
+ADVERTISING VALUE EQUIVALENT
419
EDITORIAL PLACEMENTS
22.7M
+IMPRESSIONS - SOCIAL REACH OF POSTS
æ girls
OPPORTUNITY
Each piece in the "æ girls" NFT collection incorporates the personality, elements and signature identity of each aespa member and their avatars, and combines the surreal futurist and ethereal aesthetics of Blake’s work to create these stunning digital collectibles.
SOLUTION
The "æ girls" NFT collection was a 3-part series available to purchase exclusively on Sotheby’s Metaverse between 13-28th October 2022, and was featured at Sotheby’s Fall 2022 sales series in Hong Kong and at an exclusive exhibition in Sotheby’s galleries in New York.
COLLABORATION
INVNT.ATOM, with connecting dotts, was responsible for the end-to-end project management, campaign and creative strategy of the “æ girls” NFT collection. Specifically, INVNT.ATOM led the way for NFT development, drop mechanics, creative content development, while connecting dotts led the K-talent management and the global PR and MarComms.
NFT Collection
The collection included one super exclusive, single edition 1:1 artwork (Dreamspace), four fine art executions of each æspa member in editions of 8 (Altars), and an access key (MY Pass) created for fans and collectors.
Launch Film
We created a launch film documenting the magic behind the drop and building hype around the collaboration.